Upon Request is an innovative plug-in for your Web site. When you add BMI's Upon Request to your company Web site, your Web site visitors have a more relevant and interactive experience than merely browsing static online information about your business. After leaving your Web site, your visitors receive personalized follow-up material with individualized impact. Upon Request engages visitors at your company Web site to generate an online profile and request follow-up materials that are customized to match their profile. What's more, you grow a valuable database of profiles that help you better know and understand your Web site traffic and prospective customers.

Early Web sites were essentially billboards on the Internet superhighway. Then most businesses updated their Web sites to the status of multi-page Web sites or "online brochures." With time, traditional Web-marketing emerged... With traditional Web-marketing, visitors to your Web site surf your site and maybe, just maybe, they get caught-up in some good 'ol fashioned "sticky" marketing. Maybe you invite the visitor to share an email address and some basic information, maybe you send them a static email or stock piece of mail in response just as soon as you can.

The time has come for your business to take advantage of the integration of leading-edge advances in customer-contact technology and marketing know-how with BMI's Upon Request Web-to-Print-to-Mail marketing solution. When you want to maximize the impact of your online marketing, Upon Request adds functions to your Web site to get to know your Web site visitors better and then automatically custom-tailor a visitor follow-up response that will be highly relevant and engaging. Your business gains a competitive advantage when your Web site visitors experience greater relevancy during and after visiting your Web site.

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