VDP stands for Variable Digital Print. "Plus" means your business will benefit from the marketing talents and expertise of our agency team, as well as, leverage the buying power of BMI's portfolio of print and technology vendors. What's more, the "Plus" means that we take care of our clients' projects with attention to detail, concern for extraordinary results, and passion for having an enjoyable professional relationship. The "Variable" in VDP is BMI's variable-data management solution for producing marketing pieces with the greatest possible relevancy to recipients. Then, we bring together the leading technologies in variable-data management and digital print to provide on-demand, high-impact printing and delivery of personalized and engaging promotions, communications, and direct mail campaigns.

The time has come for your business to take advantage of advances in technology and marketing know-how. When you want to maximize the impact of your promotions and the effectiveness of your marketing campaigns, the variability of data in VDP Plus produces true one-to-one communications when each piece of a marketing campaign includes graphics and text personalized to individual recipients according to recipient-preference data. Such leading-edge precision increases the likelihood of conversion of recipients from prospects to customers by targeting a recipient's interests and assuring relevancy of messaging and images.

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